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Manufacturers Expect Automation and AI Adoption to More Than Double by 2030

Manufacturers Expect Automation and AI Adoption to More Than Double by 2030

Major acceleration in automation and AI adoption

Manufacturers around the world anticipate using automation, artificial intelligence and other advanced technologies at more than double the current rate by 2030, according to an industry outlook released by PricewaterhouseCoopers (PwC).

Survey scope and headline projections

PwC surveyed 443 industrial manufacturing executives globally for the report. The median respondent expects the share of their operations enabled by advanced technologies to climb from 26% today to 68% over the next five years.

Current hotspots for technology deployment

The report identifies production and operations as well as product design and development as the two areas using advanced technologies most heavily today. These functions are already leading in automation and AI implementation within manufacturers.

Wider diffusion of technology across the value chain

PwC finds that adoption will spread beyond factory floors and engineering into front- and back-office processes, research and development and other parts of the value chain. The firm projects that highly automated processes will nearly triple by 2030, resulting in a more even distribution of technology enablement across organizations.

Shifts in business models and growth opportunities

As manufacturers increase technology use, many are moving beyond selling hardware alone and positioning themselves as providers of integrated solutions that combine machinery with software, data, services and support. That strategy aims to create recurring revenue and deeper customer relationships.

PwC respondents expect a substantial portion of future sales to come from areas outside traditional product manufacturing. They predict that by 2030 about 44% of total company revenue will be generated from activities beyond manufacturing industrial or consumer goods.

The report highlights three primary growth hotspots for those revenue streams

  1. Technology, digital and communications products and services
  2. Defense, governmental and educational offerings
  3. Energy and fuel production and distribution

As an example of this shift, Deere & Co. has been extending its business from equipment into a digital platform designed to help farmers make faster, data-driven decisions, moving from one-time equipment sales toward lifecycle services such as predictive maintenance and operational optimization.

Widening gap between leaders and laggards

PwC warns of a growing divide between companies that are "future-fit" and those that lag due to poor data quality, skills gaps or fragmented systems. Ryan Hawk, PwC's global and U.S. industrials and services leader and author of the outlook, cautioned that the advantage will increasingly accrue to firms that can assemble and orchestrate capabilities across the enterprise.

Hawk said, "The question is no longer whether companies will adopt new technologies, but how fast they can integrate them." He added, "As automation becomes ubiquitous, the advantage shifts from who has tools to who can orchestrate them across the enterprise."

The report points to a broader shift toward AI-supported engineering, the use of digital twins and simulation-driven development, along with rising interest in sensor technologies and physical AI. These trends imply new technical requirements and organizational capabilities.

PwC emphasizes that culture and workforce readiness are critical to realizing technology benefits. When leadership is committed but frontline teams do not feel safe or supported in learning new skills, technology adoption slows. To close that gap, companies should communicate clearly about role changes, invest in upskilling and create environments that encourage experimentation.

Hawk concluded that companies treating workforce readiness as a core pillar of their automation strategy will be far better positioned to convert technology investment into measurable performance gains.

Source and licensing

This article summarizes reporting by Nathan Owens for Manufacturing Dive and is legally licensed through the DiveMarketplace by Industry Dive. For licensing inquiries, contact legal@industrydive.com.

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