Changing expectations and a historical comparison
Mark Twain once wrote that he supported progress but disliked change. Today that tension captures how rapidly consumer expectations around delivery have evolved and how those expectations are transforming freight transportation.
As a historical reference, a promotional film from the New Haven Railroad in the 1940s depicted an aunt in Boston buying a bicycle, taking it to South Station, handing it to an agent who placed it on the express car, and having it delivered at Grand Central to her nephew the next morning. That level of door-to-door service was not unusual in its era.
Fast-forward to a recent personal example: on Jan. 9 the author ordered a Roku streaming device (USB) for $30.41. The carrier confirmed delivery between 4:00 p.m. and 8:00 a.m. the next morning, and the package arrived overnight. That kind of rapid, near-routine fulfillment—neither emergency nor exception—illustrates the new baseline for many consumer goods.
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